NEWS | Bright Futures Seminars III

STYLISTS
Retail and Retention

  • This 3-hour power-point presentation shows stylists the importance of retention and how it relates to their productivity. I use a study I have done which uses actual salon data showing the correlation of RTS to client retention. I then use Salon Professor in showing how increases in client retention directly affect their income.
  • Included in this presentation are proven dialogues and agendas recommended for increasing a stylist’s RTS which in turn will increase their client retention.
  • Owners and managers also find value in this presentation.

How to Double Your Income in 1 Year

  • This 2-hour power-point presentation uses “Salon Professor” to show stylists the key elements of their book and how they apply to making them more productive. Proven dialogues are reviewed and stylists visually see how they can double their income in as little as one year.
  • After the presentation, I make available a 2-hour workshop comprised of individual one-on-ones.

OWNERS & MANAGERS
Conquering Your 8 Top Salon Challenges
This 3-hour presentation uses actual salon challenges selected from my book, “Finding Diamonds” representing the (8) areas in the salon which are the most vulnerable to change.
The areas represented are:

  • The Desk, Stylist Development, Owner’s Responsibility, The Dispensary, Client Communication and Relations, Appearance & Décor, Promotions and Retail. Given the challenge, I recommend how the challenge could have been averted and procedures on how to keep it from recurring.
  • At the beginning of the talk, I ask those attending to write down their biggest salon challenge and I use the final hour for open discussion of these challenges.

Setting and Achieving Salon Goals

  • This 3-hour power-point presentation uses “Salon Professor” in setting individual staff goals for increased productivity and recommends proven dialogues and systems in showing how to achieve these goals. These individual goals are then applied to desired salon goals and show what needs to be done in accomplishing them.
  • I then show how to achieve greater profitability of this productivity by highlighting key line-items in their P&L.
  • I then show how to achieve greater profitability of this productivity by highlighting key line-items in their P&L.

The Business of Weddings
This 3-hour power-point presentation is unique to the business of weddings and how a salon can benefit by having a separate Wedding Department. I have found over the years that many salons avoid doing weddings because they don’t find them profitable. I refute this thinking with a statistical presentation showing how an individual Wedding Department can be a major salon profit center.

OWNERS
How to Step Back From the Chair

  • The majority of salon owners can’t stop doing hair and stay in business. This 3-hour presentation using Salon Professor show owners what changes need to occur in the salon in order for them to be in the position of doing hair because they want to, not because they have to. I touch upon everything from strong desk procedures, hiring procedures, staff retention and retail to P&L.
  • Again, a 2-hour individual workshop can be added as a popular addendum to this presentation.

OWNERS & STYLISTS
Setting & Achieving Stylist Goals

  • This 3-hour power-point presentation shows how to set realistic goals and how to achieve them. At the conclusion of this talk, I guarantee to those attending that their goals can be achieved by following the proven procedures and dialogues recommended during this talk.
  • I touch upon desk procedures, image, referral programs, customer service and retail.
  • It is recommended that desk personnel also attend this presentation.

RECEPTIONISTS, OWNERS & MANAGERS
Finding Diamonds at Your Desk

  • This 3-hour presentation reviews several challenges the desk experiences through short stories found in my book, “Finding Diamonds”.
  • Using these short stories as a guide, I review recommended desk procedures and dialogues proven to enhance customer service, client retention and increased retail sales.
  • At the beginning of this presentation, I ask those attending to write down their biggest challenge at the desk and during the final hour, we review these challenges.

The Perfect Receptionist

  • This 3-hour presentation is accompanied by a multi-page Receptionist Hand Book which covers a variety of dialogues and desk procedures which are designed to enhance desk efficiency, customer service and staff production.
  • This presentation is a review of this Hand Book which includes audience interaction and role-playing.

IN PRINT | Books

“Finding Diamonds”, published by Intra-America Beauty Network
George Christman's 35 years of experience, including 15 years of working directly and exclusively with salon owners, provides a wealth of knowledge and experience that is now being shared with you. Your business will be better... if you read Finding Diamonds! 112 Pages of 40 true stories with happy endings about salon owners who found success by using the best of time tested systems. Diamonds lets you look at the situations other salon owners faced. (True salon stories all with happy endings.) You will be able to relate to their challenges and share the relief they felt when presented with George's solutions. You'll have fun discovering the diamonds in your salon.

8 Areas of Profit & Untapped Potential In Your Salon:
The Front Desk
Stylist Development
Owner's Responsibility
The Dispensary
Salon Self Evaluation
Client Communications & Relations
Appearance & Decor
Promotions
Retail

“Client Talk”, published by Intra-America Beauty Network
The number one must read for salon owners and stylists. Written by industry expert George Christman, Client Talk takes you behind the scenes of your salon. Filled with comments and quotes from actual clients that reveal everything you didn’t know about your salon… but you wish you did. Find the answers and solutions in Client Talk.

IN PRINT | Articles

“Brides Countdown to Gorgeous”, Total Image Magazine
“How Rebooking Benefits You, the Client”, Total Image Magazine
“Ask George” self-help column, The Source
“IRS Tip Legislation”, The Source
“Interviewing Your Distributors”, The Source
“IRS Tip Legislation Follow-Up”, The Source
“Salon Owner’s Receptionist Guide”, The Source
“Rising Star Syndrome”, The Source
“Salon Promotions That Work”, Behind the Chair
“Holiday Staff Incentives”, Behind the Chair
“Rebuilding from a Walk-Out”, The Source

DVD’S | Educational Programs

Salon Professor
Educational Breakthrough!

This is the first in a series of educational DVD’s created for beauty industry professionals. Salon Professor for Stylists is designed to project your income one, two and even three years from now in just a few minutes by using a simple 7-step process. Once you see your projections, then Salon Professor will instruct you how to improve your future income by combining your WIG (What-If-Goals) with proven dialogues and procedures.

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